To promote the campaign, a feature story was published in two newsletters - Broadcasters Café-which was distributed to all broadcast outlets receiving the PSAs - and CablePAK News, which was sent to all cable outlets. The PSA was also sent via closed circuit TV to all members of the National Association of Broadcasters and 35 specialty cable networks.
This article will tell you everything you ever wanted to know about PSAs – what they are, who qualifies for airtime, the people you need to contact, how to make the contact and what to say to them.
